Above The Clouds

May 13, 2009

We first heard about Mixcloud last summer on a Norfolk farm through a haze of laughing gas and bourbon and heavy bass music.

In such environs talk of algorithms and meta data drew blank stares from simpletons like Slutty Fringe.

Mixcloud is now at shiny beta stage

For best description of mixcloud see this hastily cut and pasted press release .

”Mixcloud is an innovative new website that helps DJs distribute and promote their mixes and radio shows more effectively as Cloudcasts, whilst helping fans easily discover relevant DJs and content.

Mixcloud founders Nico Perez and Nikhil Shah were frustrated with the ubiquitous “MegaRapidFileUpload” file sharing services that are currently used by DJs and so decided to do something about it.

“DJs are natural promoters”, says founder Nikhil Shah. “They want their mixes heard by as many people as possible. Yet the tools they currently use are broken in 3 ways: 1. They have no metadata so they don’t rank on Google; 2. They’re “sender to receiver” so they only get discovered by people who know the link, and 3. They’re too dispersed so there’s no easy way to navigate this world of content”.

Mixcloud aims to solve these problems by becoming the definitive distribution channel for DJ content. Their vision is to be the place where every DJ in the world comes to upload their content.

In a fiercely competitive space, this is no small challenge. However Mixcloud have a few things going for them.

Innovation is the name of the game. The 2 co-founders have teamed up with a world-class development team (including Mat Clayton, one of the UK’s top social application developers) and have secured a grant to work with Queen Mary University’s renowned Centre for Digital Music.

Also as DJs and fans themselves, they understand the need for a tool like Mixcloud, and are building it as much for themselves as their users.

The company has built up a great advisory team, including Pete Downton, former VP Business Development at Warner Music, and Jonathan Macdonald, former Commercial Director at Ministry of Sound. With this weight behind them they are in a strong position to build the momentum to attract the right kind of content partners and advertisers.”

Slutty Fringe has a century of invites to the beta site for readers – it’s all very swish and is already in use by shleb DJs…

To register sign in here and use the invite code: sluttyfringe

First Come First Serve

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One Response to “Above The Clouds”


  1. […] Above The Clouds « Slutty Fringe: ”Mixcloud is an innovative new website that helps DJs distribute and promote their mixes and radio shows more effectively as Cloudcasts, whilst helping fans easily discover relevant DJs and content.” – I’ve signed up for an invite so I don’t know if this is shite or not. Looks nice though […]


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